Mailchimp · Free Plan

Mailchimp Free Plan

Mailchimp wins general SMB email on polish + brand; Brevo wins budget, ActiveCampaign wins automation, Klaviyo wins DTC ecom.

Last tested May 2026

Mailchimp has a free plan. The free plan is the right entry point if you're testing the product before committing.

Free
Free
1 seat included
500 contacts · 1,000 sends/mo · 1 audience · basic templates · branded Mailchimp footer · Marketing CRM lite

Once you hit the free-tier ceiling — usage caps, branding requirements, or feature gates — you'll need to move to a paid tier. See the full Mailchimp pricing.